Our Story

As we all know, almost everything is made in China - and this can cause some conflict between retailers and fashion brands, especially in eCommerce which is sadly influenced by the stereotypes of poor quality and/or lousy customer service. And unfortunately in many cases these stereotypes are justified.

We want to tear down those concepts and create an impact using a market in which we know that good products of high quality can be provided - and at reasonable prices - to enable you to enjoy a dynamic and very stylish closet.

The idea "maximalist" comes from the post-modernist term that refers to the contrary idea of ​​minimalism, based on the concept of more is more and supporting everything related to art, culture and expression of excessive aesthetics.

We rely on the quality of the garments, much more than the price. In Shanghai, where we are based, everything happens at breakneck speed and is full on! And we want people to feel what we feel, see what we see and experience what we experience.

Located in an extravagant country, with an impressive historical background and huge current impact, we focus on the USA. We are living in an eclectic country of contrasts from urban to rustic, where people can be harmonious, original, happy, radical and even ostentatious. This is what we aim to bring to you.

At the end of the day, you are what you want to be, and we are here to help you reflect it.

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